Category Archives: Uncategorized
Your Idea ~ Our Development
Your Happy Dance
Where Your Business Is The Focus!
The Center Of Our Company Is YOU!
Where Designs Make All The Difference
Where The Red Ants Are Good!
Landing Pages
Landing Pages ~ Drive Business To Your Site!
Websites
A Website Can Make And Break Your Business!
Marketing
Marketing used to be something really simple. You make a commercial, write an ad, put up a billboard and call it a day. That’s no longer the case with the development of the internet. That’s not shock, but if you have no awareness of what you need to be versatile in, then you may be shocked and you many not understand why your business isn’t blooming like it should be. Internet marketing strategies aren’t optional anymore, you have to be aware of them. If you’re not a marketing expert, you’ll need to get one.
Here are some examples of things that you need to be versatile in where you’re business is concerned, beyond that fantastic product and great customer service.
Website!
Your website is your what your front doors used to be. It’s what represents your company to everyone passing by on the internet. It’s what makes them stay and shop for your product, or move on down to the next company that sells toys! Your website is what makes you set apart form the rest of the pack. If you have a great website, when you’re customer lands on it, they’re going to feel like they’re home. They want to stay with you and not go anywhere else. Your website is the same as your being dressed in fine clothes or wearing a bathing suit when someone walks in your business.
Not only does your website have to be good from someone’s laptop or desk top, but it has to be responsive to cell phones. What that means is that you have to have your website be able to adjust and make the needed changes for viewing when it’s on a cell phone verse on a desktop or lap top.
Social Media!
Social media is what coffee shops used to be. Coffee shops used to be where you’d go and talk to people and in the process of a cup of coffee find out what they liked and didn’t like. What was the best place in town to get advertising for your job? What is the best place for toys? Now you go to social media and you throw your question out there.
Even if you don’t know what company’s are social media, you know them. You’ve heard of Facebook, Twitter, Pinterest, Instagram and a never ending list of social media sites. Social media is where people now meet and greet and let everyone know what they think about everything, including how a company is doing. If you’re not on social media, you’re missing a huge market!
Search Engine Optimization (SEO)
SEO is the fancy name for internet marketing. It’s the umbrella term that includes such things as Growth Hacking, Social Media, Marketing and Reputation management. SEO takes you from being lost among millions, to being on the front page with the big boys. It’s the difference in 300 a month and 1000’s a month. If you’re not making what you want to be making, you need SEO.
Marketing Strategy!
Where are you going? What’s your target market? What impact do you want to have? Where do you see your business in 10 years? These are all questions that a marketing strategist asks when they first come on board. They are the ones that can invision where you are, but more importantly where you can be. They not only can invision it, but they have the ability to get you there.
Part of the talent that comes with being a strategist is their ability to know when doing something that is counter-intuitive is actually the correct thing to do. A strategist doesn’t understand the concept of a box, let alone being in one. They are a unique breed that most people can’t begin to understand, but they are critical to your business growing, developing and being their in 10 years.
All Of Them!
The answer to your next question is all of them! That’s right, if you’re company is going to grow you are going to need all of these people in your business. That’s especially tough in the beginning, when your company is a mom and pop type of store, but they are all needed. You can look at what you have and what you’re going to need to determine what is first, and move from there. You can do it! It is possible! Just take your first step and before you know it, you’ll be flying!!!
Success In Business
When someone starts a business, it’s never their intent that it fails. If you consider that you were going to fail and that would be the outcome, you never ever would have started to begin with. Realize that 8 out of 10 business fail in the first 5 years. So what does that mean for you and what can you do about it?
Multiple Assaults
Starting a business should be handle much like when a country goes to war. The generals never just go into the battle and guess what they’re going to do, they have gone to school, studied, learned their enemy and strategized. So when they go on a mission, they know what they’re going to do and when they’re going to do it. They know when airstrikes are going to happen, when ground troops are going in, and when to set up a M.A.S.H unit. Because the realty of war is death and injuries. They don’t go in half hearted to fight, it’s a full on assault.
They same has to be true for you and your new business. You need to study! Yes, you need to do your homework. You need to study the enemy (your competition) and find out what he/she does well, but also what they do poorly. You need to have a M.A.S.H. unit. That is, you need to have your plan in place for when things don’t work the way you planned. For example, if sales don’t come when you think they will; have resources lined up so that you don’t have to close your doors, have your car repo’d and you don’t have to lose your home. You have got that plan in place.
Your Arsenal!
Like an army, your arsenal has to be in place. Do you have your SEO agency in New York in place? So that your name and your company is getting out there? Do you have your social media marketing agency set up, so that you can get onto the social media sites and get your name out there for you. So that when they see that little red ant, they think of you? Are you online at all? Do you have your website designed and user friendly? Is your website designed in such a way that it’s responsive to cell phones.
Is your arsenal ready?
Your Product!
The product that you’re choosing to merchandise is important. You can have all of your ducks in a row, but have a terrible product and it never fly. If you are one of 20 restaurants on a corner, then it’s not necessarily how good your food is, but your location. Are you one of 5 dentists in a strip mall? If so, you’re going to have a hard time getting new customers over the other 4 businesses that are in your neighborhood. Worse, is there a genuine need for what you have and what you do? Are you feeling a void that currently exists. This is why Microsoft worked so well. Not only did they fill a void, but they created a need that we didn’t even know existed. Now you can’t imagine not having a computer, let alone talking with someone around the world!
Is your product needed?
YOU Can’t Live!
That’s right, YOU can’t live without being in business for yourself. This is a must above everything else. Why? Because you’re going to be working seven days a week. You’re not going to see your family. You’re going to miss important events. You’re going to work late into the night and then turn around and get up early in the morning. It’s all part of the unspoken cost of starting a business and making it work for at the very least, the first 5 years of it’s existence. Then you might be able to start cutting back on hours…maybe.
Are You Ready?
That’s the question that remains; are YOU ready? It’s a time of blood, sweet and tears. It’s a time when you have a lot to loose, but you also have a lot to gain. So do those around you, those that you live with…your family. It’s a hard road, but if you succed…well there’s nothing better! Ask Bill Gates!
For The Love Of The Patient!
