It may sound like a silly question in this day and age of computer wizardry, but it’s more than a legitimate question. Is the site that your customers land on a responsive one? It’s an important question to ask because we’ve all landed on sites that we have to move and shape our electronic devise around in order to see what’s on the webpage! If this sounds like what you put your customers through, then you have an unresponsive site and you need to get it upgraded!
The Problem!
The problem with unresponsive sites is multiple. First, it inconveniences those that you are looking to communicate with. It tells them that they aren’t worth the time or money to get your product to them quickly and swiftly. This is the same problem that many have with the loading time of their website. Did you know that certain designs for websites will cause them to load slower? If you’re computers loading slowly, then you’re losing customers, because they wait a couple of seconds and again are off to the next site that will load quickly. Sending your bounce rate through the roof and your conversion rate down in the cellar. And since you’re in business to make money and get a viable product out there, this isn’t a good thing.
Another problem is how your business looks. It’s completely unprofessional to have a landing page or a home page that doesn’t produce the results that your customer is expecting. If you’re not sure how this works, ask someone to go to your website and then report their thoughts back to you. Most people are very quick to respond with the truth even if it hurts. They want to let their voice be heard and if you ask them, then they are going to be quick to tell you.
Don’t fool yourself, if you aren’t having a responsive page, then it is costing you lots of money and realistically you probably don’t even know it. So if you’re not an expert in what response time is and how to get it, it’s time to connect with the experts at Hammock Web and let them help you get your customer base where it needs to be: UP!