For years, ringless voicemail (RVM) vendors sold the same comforting story to operators: drop a message straight into a consumer’s voicemail without actually placing a call, and you sidestep the TCPA. That story is dead. Two 2026 cases have driven a stake through it, and any operator still running RVM campaigns without TCPA-grade consent is sitting on an unsexploded class action.
The $6.5M warning shot
National Retail Solutions (NRS), a point-of-sale technology provider, agreed to pay over $6.5 million to resolve a TCPA class action alleging it used ringless voicemail technology without the level of consent the statute requires. The class is limited to RVMs sent by a single provider, with over 50,000 class members each set to receive more than $100. The ceiling on what NRS sent is almost certainly much higher than the class that got certified.
The case is a clean operator-side cautionary tale. NRS wasn’t a fly-by-night dialer shop. It was a B2B technology company that ran a growth program through a marketing channel its leadership probably believed was compliant. The compliance belief was wrong, the scale was high, and the bill is $6.5M.
The GoHighLevel realtor case
The second case to know is the Britney Gaitan / GoHighLevel matter out of Las Vegas. A solo realtor used GoHighLevel — a popular all-in-one marketing platform — to send ringless voicemails to expired listings. A court certified a class against her on the theory that the voicemails were prerecorded calls under the TCPA, and that she had no documentation of consent from class members.
The operator-level lesson here is brutal. You don’t need to be a Fortune 500 telemarketer to face TCPA class exposure. You need to run a single high-volume RVM campaign without consent records, and you can lose your business.
Why courts keep treating RVM as TCPA-regulated
The FCC settled this question in 2022 with a Declaratory Ruling that ringless voicemails to wireless phones are subject to the TCPA’s robocall provisions because they are calls made using an artificial or prerecorded voice. Every court ruling since has reinforced that position, including a 2025 decision in Taylor v. Kit Insurance holding that identical voicemail content is enough at the pleading stage to allege a prerecorded call.
The vendor story — that RVMs aren’t ‘calls’ because they bypass the ring — has been rejected by the FCC and the courts. If your vendor is still pitching that line, find a new vendor.
Operator checklist if you run RVM
Treat RVM exactly like a robocall. Same prior express written consent. Same DNC scrubbing. Same revocation handling. Same recordkeeping. There is no separate compliance lane.
Audit your consent records by source. If you can’t produce, per number, a time-stamped, source-traceable consent record for the specific channel and specific purpose, you don’t have consent.
Get rid of legacy lists. Old lead lists are where TCPA class actions are born. If a list pre-dates your current consent process, retire it.
Document your platform’s defaults. Many marketing platforms ship with consent assumptions baked in. If those assumptions don’t match your actual lead flow, you’re carrying the risk, not the platform.
If you run an outbound calling or texting program, the cheapest insurance against any of this is screening your dial list before you hit send. TCPALitigatorList.com maintains a continuously updated database of known TCPA plaintiffs and serial litigators so operators can scrub their files and quietly remove the numbers most likely to turn a routine campaign into a class action. A few minutes of list hygiene beats a few months of discovery every time.
Bottom line
The RVM industry spent a decade selling a workaround that the FCC and the courts have now explicitly rejected. Operators who continue to rely on the workaround are betting against settled regulatory and judicial positions. The NRS $6.5M settlement and the GoHighLevel class certification are the two numbers that should end the bet.
Sources
National Law Review: Ringless Voicemail Triggers $6.5M TCPA Settlement for NRS
TCPAWorld: GoHighLevel Realtor TCPA Class Action
FCC Declaratory Ruling on Ringless Voicemail