Tag Archives: marketing

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Intelligent Marketing!

When you start a company, the last thing most people think about is how to market your product.  Yet marketing is one of the most important keys to success in making of your business something that goes viral and everyone wants to have something to do with.  We see examples of this with companies such as Facebook, Google, and Microsoft.  Consider if you will, that outside of an outstanding product, getting that product out there to the general public is the single most important decision you will make.  It doesn’t matter if it’s intellectual property or physical property, the product still needs to be made known to those prospective customers.   Enter Intelligent Marketing.

 

 

Intelligent Marketing

 

There are approximately five factors that need to be evaluated your company’s product in the area of intelligent marketing.

First of all,you have to make sure that you are targeting the correct customer segment(s).  This means that you have to have research done to see who your prime customers are going to be.  It’s only then that you’re going to be able to stand a chance of having marketing done effectively.  This, in turn, will allow for you to chose the correct market(s) for your business.

 

Sales is the next part of intellectual marketing.  I’ve seen it over and over again where the company believes that sales will walk through the door as soon as they hang up their sign, and for the most, part it doesn’t happen this way.  There needs to be a funnel of prospective clients.  Why?  Because there are different types and styles of customers that will be looking to buy your product.  Some aren’t going to be able to buy the product right away because they need their bosses approval.  Others will not be sure if they want to spend their resources on what you have to offer, and others will feel that it’s not a good fit.  It’s few and far in between when the customer will actually sign on the dotted line at the initial contact. It is, in fact, a journey from beginning to the signing and then the satisfaction of the customer.

Part of inteligent marketing means that you’re going to need to bridge their needs with your ability to fulfill the perspective customer.s needs.  This used to be called “a sense of urgency” within the customer.  This has to be done very delicately in this day and age because people don’t like to be sold.  It takes a skillful hand to show a customer how what they need is met by what you do, without them filling like you’re trying to sell them a bill of goods!

This also brings into play the need for the right rational needs of the client.  If their needs aren’t possible or correct, you’re going to need to be able to show them how their thinking is in error and why it’s not going to work.  This may cost you clients in the beginning, but if you’re not able to follow through and give them what you promised your reputation is on the line and it can need to be managed, if you don’t let your future customers know what’s realistic and what’s not.

Lastly, intelligent marketing means that you’re going to need to have an understanding about your competition and how you’re going to offer something that they aren’t able to do and how you’re going to fill that gap in the marketplace.

If your company doesn’t have intelligent marketing, contact Beacon Tech Marketing today and what the results come.   Remember, like any area of business, if it’s not done correctly the business that has the marketers will be left with a bad taste in their mouth in the area of intellectual marketing.  You need to do your homework before you higher someone and then have evaluations/reports done frequently to ensure that you’re getting your money’s worth.

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Marketing

Marketing used to be something really simple.  You make a commercial, write an ad, put up a billboard and call it a day.  That’s no longer the case with the development of the internet.  That’s not shock, but if you have no awareness of what you need to be versatile in, then you may be shocked and you many not understand why your business isn’t blooming like it should be.  Internet marketing strategies aren’t optional anymore, you have to be aware of them.  If you’re not a marketing expert, you’ll need to get one.
Here are some examples of things that you need to be versatile in where you’re business is concerned, beyond that fantastic product and great customer service.
Website!
Your website is your what your front doors used to be.  It’s what represents your company to everyone passing by on the internet.  It’s what makes them stay and shop for your product, or move on down to the next company that sells toys!  Your website is what makes you set apart form the rest of the pack.  If you have a great website, when you’re customer lands on it, they’re going to feel like they’re home.  They want to stay with you and not go anywhere else.  Your website is the same as your being dressed in fine clothes or wearing a bathing suit when someone walks in your business.
Glad LABS
Not only does your website have to be good from someone’s laptop or desk top, but it has to be responsive to cell phones.  What that means is that you have to have your website be able to adjust and make the needed changes for viewing when it’s on a cell phone verse on a desktop or lap top.

Social Media!

Social media is what coffee shops used to be.  Coffee shops used to be where you’d go and talk to people and in the process of a cup of coffee find out what they liked and didn’t like.  What was the best place in town to get advertising for your job?  What is the best place for toys?  Now you go to social media and you throw your question out there.

 

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Even if you don’t know what company’s are social media, you know them.  You’ve heard of Facebook, Twitter, Pinterest, Instagram and a never ending list of social media sites.   Social media is where people now meet and greet and let everyone know what they think about everything, including how a company is doing.  If you’re not on social media, you’re missing a huge market!

 

Search Engine Optimization (SEO)

SEO is the fancy name for internet marketing.  It’s the umbrella term that includes such things as Growth Hacking, Social Media, Marketing and Reputation management.  SEO takes you from being lost among millions, to being on the front page with the big boys.  It’s the difference in 300 a month and 1000’s a month.  If you’re not making what you want to be making, you need SEO.

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Marketing Strategy!
Where are you going?  What’s your target market?  What impact do you want to have?  Where do you see your business in 10 years?  These are all questions that a marketing strategist asks when they first come on board.  They are the ones that can invision where you are, but more importantly where you can be.  They not only can invision it, but they have the ability to get you there.
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Part of the talent that comes with being a strategist is their ability to know when doing something that is counter-intuitive is actually the correct thing to do.  A strategist doesn’t understand the concept of a box, let alone being in one.  They are a unique breed that most people can’t begin to understand, but they are critical to your business growing, developing and being their in 10 years.
All Of Them!
The answer to your next question is all of them!  That’s right, if you’re company is going to grow you are going to need all of these people in your business.  That’s especially tough in the beginning, when your company is a mom and pop type of store, but they are all needed.  You can look at what you have and what  you’re going to need to determine what is first, and move from there.  You can do it!  It is possible!  Just take your first step and before you know it,  you’ll be flying!!!